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Social Media Marketing

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Its all about Relationships

The online community has a stronger voice than ever with the growing popularity of blogs, forums, video sites, picture sites and social networking communities.
Innovative marketing tactics can set you apart. By leveraging the new social sites out there we can help you do more than just get attention, we can help you capture it. Whether you are launching a product or service or engaging a full scale promotion, we can help maximize your effectiveness by taking advantage of the latest trend in Internet marketing. Whereas, Internet Marketing primarily focuses on building Lists. Social Media Sites are about building Communities. Although, these communities do often result in building lists.

Basic Categories

  • Social community websites
  • Create your own Social Network
  • Social Bookmarking

Social Media Community Websites

Examples include:

  • Facebook
  • MySpace
  • Twitter
  • BeBo
  • LinkedIn

These are the most notable ones but there are litteraly thousands of Community websites.

Additionally, there is a growing number of people creating their own Social Networks.

This can be accomplished using Web based services or entire open source or proprietary platforms. This is much like the Blogging communities where a person can simply create an account on a Web based service like Blogger or create a whole Blog from the ground up using open soucrce platforms like:

  • Wordpress
  • Drupal
  • Joomla
  • glFusion.

Ning has been growing astronomically and is perfect for new companies looking to venture into this lucrative and profitable relationship environment

regardless of which way you go these guildlines should be followed to keep you focused on creating a valuable and secure site:

The Rules of the Road

While there aren't many strict rules about using social networks, there are dos and don’ts, as well as strategies you can employ to get ahead.

  • Experiment with multiple social networking sites, but focus your time on one or two.  You could easily invest countless hours posting pictures, taking movie quizzes, and engaging in other fun but trivial pursuits on these sites. But where does that leave your business? Invest your time wisely on the right sites for your business. MySpace is the largest social networking site, but don’t count on it for great results in trying to reach an over-30 audience. Other sites likewise may not be the right fit for your target customer. Jinger Jarrett, a blogger and Internet marketing consultant based near Atlanta, says she has a presence on eight or more social networking sites for testing purposes. "I recommend being on a number of sites," she says, "but really focusing on one or two" where you receive the most frequent business contacts. For Aase, the most promising are Facebook and LinkedIn. "LinkedIn is clearly for professional networking; it has positioned itself well for that," he says. "Facebook is much broader than that. I see it as having more utility."
  • Write profiles that establish your credentials and expertise.   Most social networking sites start you with a profile page. Seize this opportunity to position your business and market your skills, as well as providing necessary contact information and a Web site address. If you are an expert on a given topic, brand yourself as such. Make sure your profiles are keyword-rich, Jarrett adds, noting that profiles on many sites are captured by search engines. Also, use pictures that you would want potential customers to see (not you barely standing at a party), and try injecting some flair and personality (for a business audience, of course).
  • Take advantage of the applications and widgets these sites offer.   Facebook, among other things, allows you to build a business page for news about your company, an Events page for business activities, even a "Fan" page. You can also post videos on your pages; create special-interest forums, groups, and private sites for crisis management; and surface your blog posts on your profile page using RSS feeds. Courtesy of Aase, the Mayo Clinic itself has a presence in Facebook, including a Fan page replete with medical news, historical photos, videos, podcasts, and information about tours and events. Research what your chosen site offers.
  • Join groups and forums and share your expertise.   "Get in there and start talking," Jarrett says, but make sure you have something valuable to say. Establishing credibility and trust is as important as making yourself known.
  • "Commenting on blog posts is one of the best things you can do online," adds Leslie O’Flahavan, a partner in E-WRITE, a Web content training and consulting firm in Silver Spring, MD. Credible comments add to any discussion and can help position you as someone with expertise in a given niche. O’Flahavan suggests these tips for commenting: Keep emotion to a minimum; proof-read your comments; be fresh and interesting; add links to Web pages for details or background, and avoid repeating what’s already been said.
  • Seek out recognized authorities in your field.   Social networking is the online version of good old fashioned person-to-person networking — but in many ways is easier. Seek out experts and people you’d like to meet in your field. Send a Facebook friend request or a LinkedIn networking invitation, accompanied by a message introducing yourself and politely explaining why you’d like to meet this person online. Be confident, but make sure your motives are business-related.
  • Be selective about your "friends."  You want to make friends on Facebook and other social networking sites — but it’s not about how many names you can "collect." Having a small number of friends (or connections) who value your passions and expertise, and who care to network regularly, may be best for your business. Also, apply some smarts in initiating friend requests or networking invitations. Aase, a married man in his 40s, gets numerous friend requests from his blog posts and approves most. But he says he makes it a personal rule not to initiate requests to anyone under 30, to avoid what some younger users have called "the creepiness factor."
  • Proactively write recommendations for valued clients.   Writing recommendations for past colleagues or people you enjoy doing business with is a smart way to do business online. Don’t wait to be asked to write them, O’Flahavan says. Those written without a request are even more endearing. "For the clients who have written me recommendations that I did not ask for, I feel very motivated to do business with them," she says.
  • Promote your blog on social networking sites.  Blogging is not for everyone, and this is not a pitch to get you started against your will. But if you do blog or are considering blogging, many social networking sites enable you to surface your blog posts through RSS feeds. On Facebook, for example, by setting up a blog on Wordpress.com, your posts can automatically be pushed to your profile page, along with recent comments. In fact, you can syndicate posts from multiple blogs on your Facebook profile page.
  • Use privacy settings and street smarts to limit identity theft.  Unfortunately, social networking sites, like the rest of the Internet, attract scam artists and thugs. Most sites have privacy settings allowing you to dictate how much of your profile is revealed to people inside and outside your network. Adjust these settings to your own comfort level, but in general, be cautious about the personal information you post. For example, never publish your social security number, and list your day of birth, but not the year you were born in, to guard against ID theft, Aase advises.
  • Avoid aggressive marketing and constant promotion.   If you do nothing but promote your new book or new business or product, people in your network will lose interest and likely "un-friend" you. "Doing an announcement can generate excitement, " Aase says, "but repeating your news again and again is frowned upon." A better strategy, he says, is to create interesting content that relates to the new book or business, and "earns" the reader’s attention. "It's all about conversation — not about push."

As I stated at the beginning its all about building Relationships!

As YOUR Digital Coach we can help you take advantage of this opportunity and CASH IN!

We can help YOU understand and formulate a model specifically designed for YOU! Please contact us for a FREE analysis!

Useability

The last few years we have spent a lot more time developing the Marketing aspect of Your sites.
After all what good is having a web site if no one knows its there but YOU!
Even if google rankings have no relevance to your market, which is often the case with local market companies, attention has to be given to all aspects of Marketing YOUR product or service.
We can help YOU understand and formulate a model specifically designed for YOU! Please contact us for a FREE analysis!

Social Bookmarking sites

Ever wonder what those little icons are at the bottom of many webpages that say things like "Share This Page". Well those are called Social Bookmarks.

Basically it helps your associates and friends find information that is valuable to you and them. By clicking one of the icons you are submitting the page you are viewing.It both promotes the sites rankings ( where it shows up on a Google search ) and saves your friends time. Meaning you have already done the search for what they are looking for...so it helps everybody out.

Well you can help us out by clicking on your favorite social bookmarking website below and submitting this page!

Thank You!! and welcome to the Social Generation!

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