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I had no idea there was so much to it... always willing to go the extra mile.
R. Singer
An innovative approach that was perfect for our new site.
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Fantastic Work! Easy to work with.
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Marketing
Ten years ago, web design was about appearance, not code. Browser support of standards was so disjointed that it was almost impossible to code something without hacking it to display correctly in different user agents.
Let's face it...It's always going to be about the customer! That's who pays the bills, who drives the market. You, me, your friends and family...we are the market!
This is why it is important to come up with a plan that will get you the most out of what you have to work with.
You can't afford to leave any stone left unturned. Marketing and advertising rally cry is always Test! Test! and then Test some more.
If you think that it's to late that you've missed the Internet band wagon you are VERY, VERY mistaken!
It's just getting started.
"I don't know the secret to success, but the secret to failure is trying to please everybody." --Bill Cosby
Don't Market your product to everyone unless your product is aimed at everyone!
Whether you're a large company or a Home Business, Marketing your product is second only to the product or service you are selling.
- Get the product into your customers' hands.
- Keep your customers coming back.
These are YOUR goals. Simple in nature, but a daunting task. Developing a marketing strategy with FOCUS sets the foundation for your marketing plan.
Can you identify or define these terms:
- Target Marketing
- Market Segmentation
- Value proposition
- SWOT Analysis
- Pro forma income statement
- Product Fulfillment
- Search Engine Marketing
- Social Media Marketing
- TWITTERing
These are just a few of the terms you will come across when you develop your Marketing Plan.
If you are not familiar with any of these terms then you need to start from the beginning in terms of educating yourself on the Marketing aspect of your business.
If you are reading this and are saying to yourself "What's that got to do with me... I sell Bean bag dolls from home? All I want to do is sell them over the internet!"
It doesn't matter how small or large your business is! If it's just YOU or YOU and your husband! The "PROCESS" is the same.
Please don't fall into the INFOMERCIAL mentallity and think all you have to do is have is a desire to become a millionaire from working at home and everything else will take care of itself!
It's a great start, but believe me there is a PROCESS that must be followed.
By the way IF you can teach yourself to fall in love with that PROCESS you will have
found the true SECRET to SUCCESS!
You will find that all wealthy individuals have one thing in common. They love the PROCESS! To them success or failure is just a possible result of the "PROCESS".
It's never a final destination. It's always about the "PROCESS" or journey and never the destination. If you fail... but love the "PROCESS",
then you will begin again with a new product or service or maybe a different approach to the same product, and see what that brings.
Please think about that! As YOUR Digital Coach we can help you focus your strategy and hopefully help you discover a "PROCESS" that suits your personal situation.
Useability
The last few years we have spent a lot more time developing the Marketing aspect of Your sites.
After all what good is having a web site if no one knows its there but YOU!
Even if google rankings have no relevance to your market,
which is often the case with local market companies, attention has to be given to all aspects of Marketing YOUR product or service.
We can help YOU understand and formulate a model specifically designed for YOU! Please
Social Bookmarking sites
Ever wonder what those little icons are at the bottom of many webpages that say things like "Share This Page". Well those are called Social Bookmarks.
Basically it helps your associates and friends find information that is valuable to you and them. By clicking one of the icons you are submitting the page you are viewing.It both promotes the sites rankings ( where it shows up on a Google search ) and saves your friends time. Meaning you have already done the search for what they are looking for...so it helps everybody out.
Well you can help us out by clicking on your favorite social bookmarking website below and submitting this page!
Thank You!! and welcome to the Social Generation!
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